{"id":3005679,"date":"2011-09-06T00:00:00","date_gmt":"2011-09-06T00:00:00","guid":{"rendered":"urn:uuid:d6251d35-a883-4964-b9dd-ca00348d6c1e"},"modified":"2011-09-06T00:00:00","modified_gmt":"2011-09-06T00:00:00","slug":"sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color","status":"publish","type":"press-release","link":"https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/","title":{"rendered":"Sony Computer Entertainment Japan to Release\n  DUALSHOCK\u00ae3 in New &#8220;Urban Comouflage&#8221; Color"},"content":{"rendered":"<div id=\"container-789bfd3439\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"container responsivegrid aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"container-4ff47af8be\" class=\"cmp-container\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 \">\n<div class=\"embed aem-GridColumn--tablet--12 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12\">\n<div id=\"embed-417f5f3286\" class=\"cmp-embed\">\n<p><strong>Tokyo, Sep 6, 2011<\/strong>\u2013 Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc., responsible for business operation in Japan, today announced that it will release a new &#8220;Urban Camouflage&#8221; color for DUALSHOCK\u00ae3 Wireless Controller for the PlayStation\u00ae3 computer entertainment system on November 17, 2011, for a limited offer at a recommended retail price (RRP) of 5,500 yen (including tax).<\/p>\n<p> DUALSHOCK 3 Wireless Controller in the new &#8220;Urban Camouflage&#8221; color is perfect for the first-person shooter fans. Users can easily immerse themselves in action with software titles like: M<em>ETAL GEAR SOLID HD EDITION <\/em>and <em>METAL GEAR SOLID PEACE WALKER HD EDITION<\/em> to be released in November, 2011, from Konami Digital Entertainment Co., Ltd. and <em>Call of Duty Modern Warfare 3<\/em> to be released on November 17th, 2011 from Square Enix Co., Ltd.<\/p>\n<p>SCEJ will continue to further expand the PS3 platform along with attractive peripherals and create a world of computer entertainment that is only possible on PS3.<\/p>\n<h3 class=\"underLine\">Product Outline<\/h3>\n<table class=\"fontSize90 marginBottom10 responsive\">\n<tbody>\n<tr>\n<th>Product name<\/th>\n<td valign=\"top\">DUALSHOCK\u00ae3 Wireless Controller<\/td>\n<\/tr>\n<tr>\n<th>Product code<\/th>\n<td valign=\"top\">CECH-ZC2J CM\uff0fUrban Camouflage<\/td>\n<\/tr>\n<tr>\n<th width=\"30%\">Release date\n      <\/th>\n<td valign=\"top\">November 17, 2011<\/td>\n<\/tr>\n<tr>\n<th>Recommended retail price\n      <\/th>\n<td valign=\"top\">5,500 yen (including tax)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\n<!-- ====  ==== --><\/p>\n<h4>About Sony Computer Entertainment Inc.<\/h4>\n<p class=\"small\">\nRecognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation\u00ae game console, the PlayStation\u00ae2 computer entertainment system, the PSP\u00ae (PlayStation\u00aePortable) handheld entertainment system and the PlayStation\u00ae3 (PS3\u00ae) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America LLC., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.<\/p>\n<p class=\"alignCenter\">###<\/p>\n<p class=\"noIndent\"><span class=\"small\">PlayStation, PS3 and DUALSHOCK are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.<br \/>\n<\/span><\/p>\n<p class=\"noIndent\"><span class=\"small\">\u00a92011 Activision Publishing, Inc. Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.<\/span> <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"text aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div id=\"text-c6adb4da15\" class=\"cmp-text\">\n<div id=\"releaseFooter\">\n<p>Readers are advised that the press releases and other information posted on this site are current only on their original publication date. Please note that such press releases and other information may now be outdated or rendered inaccurate due to passage of time or subsequent material changes in facts and circumstance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","byline":[104],"class_list":["post-3005679","press-release","type-press-release","status-publish","hentry","post-sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color"],"ab_tests":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sony Computer Entertainment Japan to Release  DUALSHOCK\u00ae3 in New &quot;Urban Comouflage&quot; Color - Sony Interactive Entertainment<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Computer Entertainment Japan to Release  DUALSHOCK\u00ae3 in New &quot;Urban Comouflage&quot; Color\" \/>\n<meta property=\"og:description\" content=\"Tokyo, Sep 6, 2011\u2013 Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc., responsible for business operation in Japan, today announced that it will release a new &#8220;Urban Camouflage&#8221; color for DUALSHOCK\u00ae3 Wireless Controller for the PlayStation\u00ae3 computer entertainment system on November 17, 2011, for a limited offer at a recommended retail [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Interactive Entertainment\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sony Computer Entertainment Japan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/press-releases\\\/2011\\\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\\\/\",\"url\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/press-releases\\\/2011\\\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\\\/\",\"name\":\"Sony Computer Entertainment Japan to Release DUALSHOCK\u00ae3 in New \\\"Urban Comouflage\\\" Color - Sony Interactive Entertainment\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/#website\"},\"datePublished\":\"2011-09-06T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/press-releases\\\/2011\\\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/press-releases\\\/2011\\\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/press-releases\\\/2011\\\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sony Computer Entertainment Japan to Release DUALSHOCK\u00ae3 in New &#8220;Urban Comouflage&#8221; Color\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/\",\"name\":\"Sony Interactive Entertainment\",\"description\":\"Pushing the Boundaries of Play\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sie-stag.altis.cloud\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sony Computer Entertainment Japan to Release  DUALSHOCK\u00ae3 in New \"Urban Comouflage\" Color - Sony Interactive Entertainment","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Sony Computer Entertainment Japan to Release  DUALSHOCK\u00ae3 in New \"Urban Comouflage\" Color","og_description":"Tokyo, Sep 6, 2011\u2013 Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc., responsible for business operation in Japan, today announced that it will release a new &#8220;Urban Camouflage&#8221; color for DUALSHOCK\u00ae3 Wireless Controller for the PlayStation\u00ae3 computer entertainment system on November 17, 2011, for a limited offer at a recommended retail [&hellip;]","og_url":"https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/","og_site_name":"Sony Interactive Entertainment","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes","Written by":"Sony Computer Entertainment Japan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/","url":"https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/","name":"Sony Computer Entertainment Japan to Release DUALSHOCK\u00ae3 in New \"Urban Comouflage\" Color - Sony Interactive Entertainment","isPartOf":{"@id":"https:\/\/sie-stag.altis.cloud\/en\/#website"},"datePublished":"2011-09-06T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sie-stag.altis.cloud\/en\/press-releases\/2011\/sony-computer-entertainment-japan-to-release-dualshock3-in-new-urban-comouflage-color\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sie-stag.altis.cloud\/en\/"},{"@type":"ListItem","position":2,"name":"Sony Computer Entertainment Japan to Release DUALSHOCK\u00ae3 in New &#8220;Urban Comouflage&#8221; Color"}]},{"@type":"WebSite","@id":"https:\/\/sie-stag.altis.cloud\/en\/#website","url":"https:\/\/sie-stag.altis.cloud\/en\/","name":"Sony Interactive Entertainment","description":"Pushing the Boundaries of Play","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sie-stag.altis.cloud\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sie-stag.altis.cloud\/en\/wp-json\/wp\/v2\/press-release\/3005679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sie-stag.altis.cloud\/en\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/sie-stag.altis.cloud\/en\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/sie-stag.altis.cloud\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/sie-stag.altis.cloud\/en\/wp-json\/wp\/v2\/media?parent=3005679"}],"wp:term":[{"taxonomy":"byline","embeddable":true,"href":"https:\/\/sie-stag.altis.cloud\/en\/wp-json\/wp\/v2\/byline?post=3005679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}